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Of course, there are exceptions. Consider this: if the UI and UX are such important success factors, then why don't more people use a Mac? More is going on here methinks.
It will be interesting to revisit this post in 2 years to see how things have shaken out...I have a feeling that the Mac market share will have grown considerably (in North America) by then since many of the factors I pointed out above are becoming less of an argument everyday.